Omoro for Photographers

Shot lists, not mood boards.

A reference image tells you what somebody else already shot. A shot list tells you what to do on the day: the light, the lens, the framing, the palette to grade toward. Nearly every style in the library carries one.

Photographers, directors and DOPs

← All professions
Direct Flash EditorialInfrared PhotographyAnalog PhotographyCyanotype PhotographyThread & TapeStreet Photography
Start here
01
Photography

A shot list per style: light, lens, framing, and what to avoid.

02
Mood

Start from the feeling the brief describes and work back to a look.

03
Palettes

The grade, as named colour you can hand to a colourist.

Your direction
Find your direction

Turn a dial and the library re-ranks itself. Leave one in the middle to ignore it.

QuietLoud
CoolWarm
FuturePast
HandmadeDigital
The project
Six styles for photographers
Direct Flash Editorial

Fashion and culture photography made with a flash on the camera in a real place: a wide lens close to the subject, hard highlights, a shadow with an edge, colour at full volume. It reads as caught rather than staged, and it keeps the imperfections that prove it.

Infrared Photography

Landscapes photographed in light the eye cannot see, so that foliage turns blush pink, coral and vermilion while sky and water go cyan and teal. The optics, the weather and the detail stay real; only the colour has moved. Aerochrome and its digital descendants.

Analog Photography

Film slows the image down: grain, imperfect exposure, contact sheets, and the darkroom become part of the result. Analog photography makes process visible without turning it into nostalgia.

Cyanotype Photography

Photographs and photograms printed with iron salts and sunlight: Prussian blue grounds, white silhouettes of leaves, lace and bodies, brushed edges and the uneven coating of a hand-made print. Herschel's process of 1842, Anna Atkins's algae, and the colour the blueprint borrowed.

Thread & Tape

Assembled images held together in plain sight: photograph fragments, coloured paper, stitched thread, transparent tape, pins and hand-made joins. Tactile, patient and domestic but carefully art-directed, closer to a maker's worktable than to a scrapbook page.

Street Photography

Cartier-Bresson found geometry in chance; Garry Winogrand made the crowd a live wire; Vivian Maier caught private worlds in public. Street photography works fast, close, and alert to the accidental theater of the city.

Palettes from those styles
Direct Flash Editorial
5 colours
Infrared Photography
5 colours
Analog Photography
5 colours
Cyanotype Photography
5 colours
Type that belongs to them
Direct Flash Editorial
Space Grotesk
with Inter
Infrared Photography
Cormorant Garamond
with Lora
Analog Photography
IBM Plex Sans
with IBM Plex Mono
All type pairings →
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