Identity work needs colour, type and rationale to agree with each other. These styles come with all three already reconciled, so you can spend the time on the work rather than on assembling the argument for it.
Brand, graphic and freelance designers
← All professionsThe anatomy of each look, so you can borrow the structure and not just the surface.
02Pairings that belong to the style, with licensed equivalents for the ones you cannot buy.
03Named, exportable, and drawn from the same lineage as the style.
Turn a dial and the library re-ranks itself. Leave one in the middle to ignore it.
Grid-based clarity with Helvetica, asymmetric balance, and photographic objectivity.
Millennium optimism with inflatable textures, chrome, and cyber-organic forms.
Photomontage cut-and-paste layering with Dada and Constructivist energy.
Restrained opulence with negative space, whisper-quiet palettes, and premium materials.
Bauhaus geometry turned up to euphoria: circles, arches and bars stacked into posters, filled with vivid gradients, soft grain and the occasional 3D form. Named for Vasjen Katro's 365-day poster project, and taught widely since.
Found-object ephemera made from thermal receipts: narrow vertical strips, faded one-bit images, monospace transaction type, totals, timestamps and barcode marks, creased from a pocket. Intimate and archival rather than retro checkout branding, the look of a small record somebody chose to keep.