Web 2.0 Gloss

Candy glass - glossy and optimistic

This is one of several color interpretations commonly associated with Web 2.0 Gloss.

Omoro Spectrolab · Color Analysis Sampling Live
PaletteWeb 2.0 Gloss
Batch042-W2
Pigments0 / 5 Sampled
MoodCandy glass - glossy a
Drawdown Recordtap a pull to copy hex
Omoro Color Laboratory - Drawdown Record042-W2 / 5 PULLS

candy glass - glossy and optimistic

Sampled Pigment- - - - - -
Awaiting SampleRGB - · - · -
● SENSOR OKHEX COPIED ✓
Export Tray - Digitized SwatchesEMPTY
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On a photo
Web 2.0 Gloss plate1 / 7
Hex Reference
#1A237EDeep Navy
#4DA6FFSky Blue
#66BB6AFresh Green
#FF7043Coral
#FFCA28Amber
Color Psychology

Deep Navy sets the weight of the palette in trust and stability, and Fresh Green is the swatch that breaks rank: a single green that stops the set reading as one note. Saturation averages 81 percent with Sky Blue at the top, which is loud enough that the palette will fight anything else on the page. Coral and Deep Navy sit on opposite sides of the temperature line, which is the tension the palette runs on and the pair to hold apart.

truststabilitycalmcompetencegrowthbalance
Deep Navy#1A237E

Deep Navy an electric or cobalt blue: trust with real conviction, confident rather than passive.

Sky Blue#4DA6FF

Sky Blue an electric or cobalt blue: trust with real conviction, confident rather than passive.

Fresh Green#66BB6A

Fresh Green signals growth, balance, and permission, the color of go, of nature, of money in Western contexts.

Coral#FF7043

Coral reads as pure adrenaline: alarm, desire, the color of things that move fast.

Amber#FFCA28

Amber an electric, high-visibility yellow: caution and euphoria share the same wavelength here.

The Aesthetic

Shiny buttons, rounded corners, and gradient-heavy social web aesthetics

Explore the full Web 2.0 Gloss style guideIts decade on the timeline · 2000s
More Web 2.0 Gloss Interpretations
Early Apple
Aqua Safari button and brushed metal: OS X Panther
SaaS Light
Optimistic startup dashboard: every metric is going up
Social
Engagement optimised: thumb-stopping blue and orange
Related Palettes
Skeuomorphism
Glassmorphism
Digital Art
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About This Palette
What colors are in the Web 2.0 Gloss color palette?

5 colors, calibrated to work as one system.

The swatches

  1. Deep Navy: #1A237E
  2. Sky Blue: #4DA6FF
  3. Fresh Green: #66BB6A
  4. Coral: #FF7043
  5. Amber: #FFCA28
What mood does the Web 2.0 Gloss color palette convey?

Candy glass - glossy and optimistic

How do I use the Web 2.0 Gloss color palette?

Best applied to

  1. Consumer tech startups
  2. Social networking apps
  3. Friendly SaaS
What are the hex codes for the Web 2.0 Gloss palette?

Hex codes

  1. #1A237E
  2. #4DA6FF
  3. #66BB6A
  4. #FF7043
  5. #FFCA28

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