Deep Brand sets the weight of the palette in trust and stability, and Notification Orange is the swatch that breaks rank: a single orange that stops the set reading as one note. Deep Brand to Feed White spans 73 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Saturation averages 75 percent with Notification Orange at the top, which is loud enough that the palette will fight anything else on the page.
Deep Brand an electric or cobalt blue: trust with real conviction, confident rather than passive.
Platform Blue an electric or cobalt blue: trust with real conviction, confident rather than passive.
Notification Orange a citrus-bright orange: enthusiasm, playfulness, an unmistakable call to attention.
Hover Pale a pale sky blue, calm without weight, open, breathable, unguarded.
Feed White reads as purity and openness, the color of empty space, clarity, and things left deliberately unresolved.
Shiny buttons, rounded corners, and gradient-heavy social web aesthetics
Explore the full Web 2.0 Gloss style guideIts decade on the timeline · 2000s