Every swatch belongs to the same family, Dark Aqua included, so trust, stability, calm run through the palette with nothing to argue against them. Dark Aqua to Linen White spans 81 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Aqua Blue is the loudest thing in the set and it is still cool, so every accent the palette offers recedes rather than advances.
Dark Aqua a deep navy or midnight blue, trust deepened into authority and gravity.
Aqua Blue an electric or cobalt blue: trust with real conviction, confident rather than passive.
Button Sky an electric or cobalt blue: trust with real conviction, confident rather than passive.
Brushed Panel is the most trusted color in color psychology: competence, stability, calm, used constantly by institutions that need to be believed.
Linen White a pale sky blue, calm without weight, open, breathable, unguarded.
Shiny buttons, rounded corners, and gradient-heavy social web aesthetics
Explore the full Web 2.0 Gloss style guideIts decade on the timeline · 2000s