Every swatch belongs to the same family, Dark Nav included, so trust, stability, calm run through the palette with nothing to argue against them. Dark Nav to Canvas White spans 88 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Saturation averages 86 percent with Hover Pale at the top, which is loud enough that the palette will fight anything else on the page.
Dark Nav a deep navy or midnight blue, trust deepened into authority and gravity.
Brand Blue an electric or cobalt blue: trust with real conviction, confident rather than passive.
Interactive an electric or cobalt blue: trust with real conviction, confident rather than passive.
Hover Pale a pale sky blue, calm without weight, open, breathable, unguarded.
Canvas White a pale sky blue, calm without weight, open, breathable, unguarded.
Shiny buttons, rounded corners, and gradient-heavy social web aesthetics
Explore the full Web 2.0 Gloss style guideIts decade on the timeline · 2000s