Near Black sets the weight of the palette in authority and sophistication, and Startup Orange is the swatch that breaks rank: a single orange that stops the set reading as one note. Near Black to Deck White spans 91 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Startup Orange and Startup Blue sit on opposite sides of the temperature line, which is the tension the palette runs on and the pair to hold apart.
Near Black reads as pure authority: sophistication, power, and the visual weight that makes everything placed near it feel more serious.
Startup Orange a citrus-bright orange: enthusiasm, playfulness, an unmistakable call to attention.
Startup Blue an electric or cobalt blue: trust with real conviction, confident rather than passive.
Startup Teal a bright turquoise or peacock teal: tropical, confident, unmistakably alive.
Deck White reads as purity and openness, the color of empty space, clarity, and things left deliberately unresolved.
Flat illustration style with disproportionate figures, muted palettes, and tech-company ubiquity
Explore the full Corporate Memphis style guideIts decade on the timeline · 2010s