Dark Navy sets the weight of the palette in introspection and intuition, and Warm Coral is the swatch that breaks rank: a single red that stops the set reading as one note. Dark Navy to Off White spans 82 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Saturation averages 60 percent with Warm Coral at the top, which is loud enough that the palette will fight anything else on the page.
Dark Navy a near-black indigo, depth, focus, the color of late-night thought.
Warm Coral reads as pure adrenaline: alarm, desire, the color of things that move fast.
Medium Teal is the most trusted color in color psychology: competence, stability, calm, used constantly by institutions that need to be believed.
Warm Tan a citrus-bright orange: enthusiasm, playfulness, an unmistakable call to attention.
Off White a pale butter yellow, gentle brightness, comfort more than alarm.
Flat illustration style with disproportionate figures, muted palettes, and tech-company ubiquity
Explore the full Corporate Memphis style guideIts decade on the timeline · 2010s