Near Black sets the weight of the palette in authority and restraint, and Coral is the swatch that breaks rank: a single red that stops the set reading as one note. Saturation averages 65 percent with Coral at the top, which is loud enough that the palette will fight anything else on the page. Teal and Sky Blue are close enough in hue and lightness that most people will read them as one colour, which makes them a pair to separate rather than two choices to spend.
Near Black is black's softer relative, still authoritative, but with enough warmth to feel considered rather than severe.
Coral reads as pure adrenaline: alarm, desire, the color of things that move fast.
Teal blends green's calm with blue's clarity, a color that reads as clean, modern, and trustworthy.
Sky Blue is the most trusted color in color psychology: competence, stability, calm, used constantly by institutions that need to be believed.
Lemon an electric, high-visibility yellow: caution and euphoria share the same wavelength here.
Flat illustration style with disproportionate figures, muted palettes, and tech-company ubiquity
Explore the full Corporate Memphis style guideIts decade on the timeline · 2010s