OmoroShoot briefRoll 042Ser.05
Web 2.0 Gloss aesthetic photography reference
RecTC 00:00:00:00

Web 2.0 Gloss

Everything shiny, everything friendly: the optimistic interface of the social web made physical

Roll 0425 frames0 / 5 shot
Frames00/05
web 2 0 gloss
SET

The setup

Shoot briefHD[web 2 0 gloss ]00:00:00:00Stop ■
Brief Int(web-2-0-glos.BRF)

Web 2.0 Gloss

01 LightMaximum diffusion large overhead softbox creating perfectly even light with no shadow drama; the web 2.0 aesthetic is fundamentally shadowless
02 WardrobeClean casual tech company aesthetic Patagonia vest, fitted chinos, tasteful sneakers; aspirational and accessible simultaneously
03 LocationModern coworking space with plant wall
04 Palette
DIR

Director's note

Shoot tethered directly to a 27-inch monitor calibrated to sRGB, not Adobe RGB the web 2.0 aesthetic is designed for screen display and the sRGB gamut constraint is part of its visual DNA

All 151 director’s notes, printable: Director’s Briefs, $8 →
VF

Viewfinder

Live

Four controls on the brief's own plate · the meter is real, so you can blow a frame

Web 2.0 Gloss reference frame
Standby50mmMeteredf/5.6 · 1/125 · ISO 400

Running the list sets the camera for every shot in turn. Load your own photo to light and expose a frame you actually shot.

LGT

Light the set

3 lamps

Drag a lamp and watch the frame above change. The brief's own note is the preset

KeyThe light that makes the pictureSoft, farHung high
FillHow far into shadow you can seeSoft, farEye level
BackRound at the front, where it is just another fillOffEye level
On the brief
CS

Contact sheet

00 / 12

Nothing on the sheet yet. Set the camera, then take a frame.

SEQ

Shot list

00 / 05

Tap a pad to mark the frame shot · saved on this device

Subject interacting with a smartphone or laptop in a coffee shop, the device's screen casting upward lightsetup50mm
Bright, over-lit portrait against a white background, the image technically perfect and emotionally neutralportrait85mm
Close-up of glossy interface elements touchscreen, smooth trackpad, shiny product reflecting the environmentdetail100mm
Environmental shot in a startup office or coworking space with exposed brick, plants, and MacBooksenvironment35mm
Group shot in a tech-company canteen or outdoor campus, everyone looking engaged and pleasedsetup50mm
Rolling
Take it to set: all 151 briefs as one PDF · $8
LOC

Locations

04
Modern coworking space with plant wallCoffee shop with MacBooks on every tableTech company campus open spaceRooftop terrace of an office building
REF

Explore the aesthetic

Style guideColor palette
DOC

About this brief

How do I photograph the Web 2.0 Gloss aesthetic?

Everything shiny, everything friendly: the optimistic interface of the social web made physical.

Shoot tethered directly to a 27-inch monitor calibrated to sRGB, not Adobe RGB the web 2.0 aesthetic is designed for screen display and the sRGB gamut constraint is part of its visual DNA

Director's note

What shots should I get for a Web 2.0 Gloss photo shoot?

Leave with every frame on this list.

Shot list

  1. Subject interacting with a smartphone or laptop in a coffee shop, the device's screen casting upward light
  2. Bright, over-lit portrait against a white background, the image technically perfect and emotionally neutral
  3. Close-up of glossy interface elements touchscreen, smooth trackpad, shiny product reflecting the environment
  4. Environmental shot in a startup office or coworking space with exposed brick, plants, and MacBooks
  5. Group shot in a tech-company canteen or outdoor campus, everyone looking engaged and pleased
What lighting works for Web 2.0 Gloss photography?

Maximum diffusion large overhead softbox creating perfectly even light with no shadow drama; the web 2.0 aesthetic is fundamentally shadowless

Light

Where should I shoot Web 2.0 Gloss photography?

Scout these before anything else.

Locations

  1. Modern coworking space with plant wall
  2. Coffee shop with MacBooks on every table
  3. Tech company campus open space
  4. Rooftop terrace of an office building
What wardrobe works for Web 2.0 Gloss photography?

Clean casual tech company aesthetic Patagonia vest, fitted chinos, tasteful sneakers; aspirational and accessible simultaneously

Wardrobe

Omoro Studio · Creative System

Generate shoot references in the Web 2.0 Gloss style

Omoro reads your visual references and generates images in your exact aesthetic. Build a mood board before the shoot or create composite references for your client.

Join the waitlist