International Style color interpretation

Seagram

Bronze I-beams and topaz glass: Mies on Park Avenue

This is one of several color interpretations commonly associated with International Style.

Omoro Spectrolab · Color Analysis Sampling Live
PaletteSeagram
Batch038-SB
Pigments0 / 5 Sampled
MoodBronze I-beams and top
Drawdown Recordtap a pull to copy hex
Omoro Color Laboratory - Drawdown Record038-SB / 5 PULLS

bronze i-beams and topaz glass: mies on park avenue

Sampled Pigment- - - - - -
Awaiting SampleRGB - · - · -
● SENSOR OKHEX COPIED ✓
Export Tray - Digitized SwatchesEMPTY
SLOT 01
SLOT 02
SLOT 03
SLOT 04
SLOT 05
Hex Reference
#0C0A08Bronze Dark
#483818Patina Bronze
#7A6030Bronze
#A89060Topaz Glass
#E0D8C0Lobby Marble
Color Psychology

Bronze Dark sets the weight of the palette in warmth and creativity, and Lobby Marble is the swatch that breaks rank: a single yellow that stops the set reading as one note. Bronze Dark to Lobby Marble spans 78 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Patina Bronze is the loudest thing in the set and every swatch beside it is warm too, which gives the palette no way to cool a page down and no colour to rest an eye on.

warmthcreativityapproachabilityenergystabilityreliability
Bronze Dark#0C0A08

Bronze Dark a deep rust or umber, orange's heat banked into something earthy and lived-in.

Patina Bronze#483818

Patina Bronze a near-black espresso brown, weight and gravity without going fully neutral.

Bronze#7A6030

Bronze grounds a palette: stability, reliability, the color of wood, soil, and things built to last.

Topaz Glass#A89060

Topaz Glass a burnt or terracotta orange, warmth read through a rustic, sun-worn filter.

Lobby Marble#E0D8C0

Lobby Marble reads as optimism and clarity, the fastest color to draw the eye, the hardest to ignore.

The Aesthetic

The glass tower as global default - after Johnson and Hitchcock's 1932 exhibition, Mies's steel skeleton and curtain wall became the template for every postwar corporate headquarters from New York to Tokyo to São Paulo.

Explore the full International Style style guideIts decade on the timeline · 1930s
More International Style Interpretations
International Style
Steel skeleton, curtain wall, flat roof: the architectural lingua franca
Lever House
Glass curtain wall on Park Avenue: the corporate tower distilled
Farnsworth
Mies: steel frame and glass plane floating above the Fox River
Related Palettes
Architectural Modernism
Bauhaus Architecture
Neo-Modernism
Stripped Classicism
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About This Palette
What colors are in the Seagram color palette?

5 colors, calibrated to work as one system.

The swatches

  1. Bronze Dark: #0C0A08
  2. Patina Bronze: #483818
  3. Bronze: #7A6030
  4. Topaz Glass: #A89060
  5. Lobby Marble: #E0D8C0
What mood does the Seagram color palette convey?

Bronze I-beams and topaz glass: Mies on Park Avenue

Is Seagram related to International Style?

Yes. Seagram is one of several color interpretations commonly associated with the International Style aesthetic. Each interpretation captures a distinct emotional register within the same visual world.

What are the hex codes for the Seagram palette?

Hex codes

  1. #0C0A08
  2. #483818
  3. #7A6030
  4. #A89060
  5. #E0D8C0

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