Void Black sets the weight of the palette in authority and sophistication, and Dark Blood is the swatch that breaks rank: a single red that stops the set reading as one note. Void Black to Off White spans 86 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Dark Blood and Indigo Night sit on opposite sides of the temperature line, which is the tension the palette runs on and the pair to hold apart.
Void Black reads as pure authority: sophistication, power, and the visual weight that makes everything placed near it feel more serious.
Dark Blood a deep oxblood or garnet, red aged into authority rather than warning.
Indigo Night a near-black indigo, depth, focus, the color of late-night thought.
Pale Yellow an electric, high-visibility yellow: caution and euphoria share the same wavelength here.
Off White a peach or apricot tint, all the friendliness of orange with none of the volume.
Angular geometry, halftone patterns, and xerox aesthetics
Explore the full New Wave style guideIts decade on the timeline · 1970s