Black sets the weight of the palette in authority and sophistication, and Dark Blue is the swatch that breaks rank: a single indigo that stops the set reading as one note. Saturation averages 66 percent with Electric Pink at the top, which is loud enough that the palette will fight anything else on the page. Electric Pink and Dark Blue sit on opposite sides of the temperature line, which is the tension the palette runs on and the pair to hold apart.
Black reads as pure authority: sophistication, power, and the visual weight that makes everything placed near it feel more serious.
Dark Blue a near-black indigo, depth, focus, the color of late-night thought.
Electric Pink a hot, saturated pink: playful, confident, deliberately unserious.
Mint a bright turquoise or peacock teal: tropical, confident, unmistakably alive.
Yellow an electric, high-visibility yellow: caution and euphoria share the same wavelength here.
Angular geometry, halftone patterns, and xerox aesthetics
Explore the full New Wave style guideIts decade on the timeline · 1970s