Every swatch belongs to the same family, Factory Dark included, so trust, stability, calm run through the palette with nothing to argue against them. Factory Dark to Stark White spans 87 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Steel Blue is the loudest thing in the set and it is still cool, so every accent the palette offers recedes rather than advances.
Factory Dark a deep navy or midnight blue, trust deepened into authority and gravity.
Steel Blue a deep navy or midnight blue, trust deepened into authority and gravity.
Electric Pale is the most trusted color in color psychology: competence, stability, calm, used constantly by institutions that need to be believed.
Galvanised a dusty or steel blue, trust read as quiet reliability rather than corporate polish.
Stark White a pale sky blue, calm without weight, open, breathable, unguarded.
Angular geometry, halftone patterns, and xerox aesthetics
Explore the full New Wave style guideIts decade on the timeline · 1970s