Saturated Red sets the weight of the palette in urgency and appetite, and Full Orange is the swatch that breaks rank: a single orange that stops the set reading as one note. Every swatch sits within 10 points of lightness of the others, so nothing separates from the group on value alone and any hierarchy has to come from hue or placement. Saturation averages 92 percent with Saturated Red at the top, which is loud enough that the palette will fight anything else on the page.
Saturated Red reads as pure adrenaline: alarm, desire, the color of things that move fast.
Full Orange a citrus-bright orange: enthusiasm, playfulness, an unmistakable call to attention.
Maximum Yellow an electric, high-visibility yellow: caution and euphoria share the same wavelength here.
Vivid Green signals growth, balance, and permission, the color of go, of nature, of money in Western contexts.
Full Violet a saturated violet or amethyst: creativity and luxury with real confidence.
More is more: layered patterns, saturated color, and decorative abundance
Explore the full Maximalism style guideIts decade on the timeline · 2010s