Architectural Postmodernism

Irony, ornament, and historical quotation reclaimed against Modernist austerity

This is one of several color interpretations commonly associated with Architectural Postmodernism.

Omoro Spectrolab · Color Analysis Sampling Live
PaletteArchitectural Postmodernism
Batch020-AP
Pigments0 / 5 Sampled
MoodIrony
Drawdown Recordtap a pull to copy hex
Omoro Color Laboratory - Drawdown Record020-AP / 5 PULLS

irony, ornament, and historical quotation reclaimed against modernist austerity

Sampled Pigment- - - - - -
Awaiting SampleRGB - · - · -
● SENSOR OKHEX COPIED ✓
Export Tray - Digitized SwatchesEMPTY
SLOT 01
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Hex Reference
#4A7FB5Portland Teal
#7B3F6EVelvet Plum
#C17F3ATerracotta
#E8DCC8Stucco Cream
#1A1410Lobby Dark
Color Psychology

Terracotta sets the weight of the palette in warmth and creativity, and Portland Teal is the swatch that breaks rank: a single blue that stops the set reading as one note. Lobby Dark to Stucco Cream spans 76 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Terracotta and Portland Teal sit on opposite sides of the temperature line, which is the tension the palette runs on and the pair to hold apart.

warmthcreativityapproachabilityenergytruststability
Portland Teal#4A7FB5

Portland Teal is the most trusted color in color psychology: competence, stability, calm, used constantly by institutions that need to be believed.

Velvet Plum#7B3F6E

Velvet Plum is purple and pink colliding: bold, unconventional, a color few brands use because it refuses to be ignored.

Terracotta#C17F3A

Terracotta signals warmth, approachability, and creative energy, friendlier than red, louder than yellow.

Stucco Cream#E8DCC8

Stucco Cream a peach or apricot tint, all the friendliness of orange with none of the volume.

Lobby Dark#1A1410

Lobby Dark a near-black espresso brown, weight and gravity without going fully neutral.

The Aesthetic

Irony, quotation, and ornament returned - Venturi told architects to learn from Las Vegas, Johnson put a Chippendale top on a skyscraper, and Graves painted Portland's city hall in peach and blue.

Explore the full Architectural Postmodernism style guideIts decade on the timeline · 1960s
More Architectural Postmodernism Interpretations
AT&T Pediment
Philip Johnson's Chippendale top: granite skyscraper as furniture
Piazza d'Italia
Charles Moore's neon-lit classical orders in New Orleans
Portland Building
Graves' polychrome: terracotta, teal, and cream on a civic box
Related Palettes
Classical Architecture
Neoclassical Architecture
Stripped Classicism
Art Deco Architecture
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About This Palette
What colors are in the Architectural Postmodernism color palette?

5 colors, calibrated to work as one system.

The swatches

  1. Portland Teal: #4A7FB5
  2. Velvet Plum: #7B3F6E
  3. Terracotta: #C17F3A
  4. Stucco Cream: #E8DCC8
  5. Lobby Dark: #1A1410
What mood does the Architectural Postmodernism color palette convey?

Irony, ornament, and historical quotation reclaimed against Modernist austerity

How do I use the Architectural Postmodernism color palette?

Best applied to

  1. Lifestyle and fashion brands with intellectual irony as a voice
  2. Cultural institutions, galleries, and museums with eclectic collections
  3. Hospitality and restaurant brands leaning into maximalist design conversation
What are the hex codes for the Architectural Postmodernism palette?

Hex codes

  1. #4A7FB5
  2. #7B3F6E
  3. #C17F3A
  4. #E8DCC8
  5. #1A1410

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