OmoroShoot briefRoll 033Ser.05
Neo Swiss aesthetic photography reference
RecTC 00:00:00:00

Neo Swiss

Shoot clean cut-outs on flat colour so the photograph can sit inside a grid of huge type

Roll 0335 frames0 / 5 shot
Frames00/05
neo swiss
SET

The setup

Shoot briefHD[neo swiss     ]00:00:00:00Stop ■
Brief Int(neo-swiss___.BRF)

Neo Swiss

01 LightClean, even studio light with one crisp shadow, or hard daylight on flat surfaces. The photograph has to cut out cleanly and sit flat next to type.
02 WardrobeSolid colours, strong silhouettes and minimal detail. One accent colour at most, matched to the identity.
03 LocationA studio with a white or single-colour seamless
04 Palette
DIR

Director's note

The photograph serves the grid. Shoot clean, straight and cut-out ready: flat grounds, parallel lines, crops that can meet the edge of a column. Leave room for oversized type to overlap or run behind the subject. One accent colour, no busy backgrounds, no soft vignettes, no ornament.

All 151 director’s notes, printable: Director’s Briefs, $8 →
VF

Viewfinder

Live

Four controls on the brief's own plate · the meter is real, so you can blow a frame

Neo Swiss reference frame
Standby50mmf/5.6 · 1/125 · ISO 400

Running the list sets the camera for every shot in turn. Load your own photo to light and expose a frame you actually shot.

LGT

Light the set

3 lamps

Drag a lamp and watch the frame above change. The brief's own note is the preset

KeyThe light that makes the pictureMediumEye level
FillHow far into shadow you can seeHard, closeEye level
BackRound at the front, where it is just another fillOffEye level
On the brief
CS

Contact sheet

00 / 12

Nothing on the sheet yet. Set the camera, then take a frame.

SEQ

Shot list

00 / 05

Tap a pad to mark the frame shot · saved on this device

A sunlit stair and a palm shot straight on in hard light, cut into a column beside giant cropped letters and one orange circlesetup50mm
A flowering branch photographed against a flat pink ground, printed as an orange duotone behind an oversized headlinesetup50mm
Black-and-white fragments of architecture and sea, framed square to sit in a grid with neon-green blockssetup50mm
A skyline of palms in blue duotone, framed wide so a condensed headline can sit above it on the gridwide24mm
A figure on seamless white, crisp edges for cutting out, placed against a giant black grotesk wordsetup50mm
Rolling
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LOC

Locations

04
A studio with a white or single-colour seamlessModernist architecture with clean linesA gallery or museum interiorA street with flat walls and hard sun
REF

Explore the aesthetic

Style guideColor palette
DOC

About this brief

How do I photograph the Neo Swiss aesthetic?

Shoot clean cut-outs on flat colour so the photograph can sit inside a grid of huge type.

The photograph serves the grid. Shoot clean, straight and cut-out ready: flat grounds, parallel lines, crops that can meet the edge of a column. Leave room for oversized type to overlap or run behind the subject. One accent colour, no busy backgrounds, no soft vignettes, no ornament.

Director's note

What shots should I get for a Neo Swiss photo shoot?

Leave with every frame on this list.

Shot list

  1. A sunlit stair and a palm shot straight on in hard light, cut into a column beside giant cropped letters and one orange circle
  2. A flowering branch photographed against a flat pink ground, printed as an orange duotone behind an oversized headline
  3. Black-and-white fragments of architecture and sea, framed square to sit in a grid with neon-green blocks
  4. A skyline of palms in blue duotone, framed wide so a condensed headline can sit above it on the grid
  5. A figure on seamless white, crisp edges for cutting out, placed against a giant black grotesk word
What lighting works for Neo Swiss photography?

Clean, even studio light with one crisp shadow, or hard daylight on flat surfaces. The photograph has to cut out cleanly and sit flat next to type.

Light

Where should I shoot Neo Swiss photography?

Scout these before anything else.

Locations

  1. A studio with a white or single-colour seamless
  2. Modernist architecture with clean lines
  3. A gallery or museum interior
  4. A street with flat walls and hard sun
What wardrobe works for Neo Swiss photography?

Solid colours, strong silhouettes and minimal detail. One accent colour at most, matched to the identity.

Wardrobe

Omoro Studio · Creative System

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