OmoroShoot briefRoll 022Ser.05
Conceptual Art aesthetic photography reference
RecTC 00:00:00:00

Conceptual Art

The idea is the medium: a photograph that asks more questions than it answers

Roll 0225 frames0 / 5 shot
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conceptual art
SET

The setup

Shoot briefHD[conceptual art]00:00:00:00Stop ■
Brief Int(conceptual-a.BRF)

Conceptual Art

01 LightDocumentation lighting even, neutral, not dramatic; the conceptual artist's enemy is the aestheticization of an idea, and heroic lighting does exactly that
02 WardrobeNeutral, recessive, in service to the concept; the artist should not visually compete with the work they are presenting
03 LocationWhite cube gallery space
04 Palette
DIR

Director's note

Read the artist statement before loading the camera every framing decision should be accountable to the concept; beautiful images that misrepresent the idea are worse than ugly images that document it accurately

All 151 director’s notes, printable: Director’s Briefs, $8 →
VF

Viewfinder

Live

Four controls on the brief's own plate · the meter is real, so you can blow a frame

Conceptual Art reference frame
Standby50mmf/5.6 · 1/125 · ISO 400

Running the list sets the camera for every shot in turn. Load your own photo to light and expose a frame you actually shot.

LGT

Light the set

3 lamps

Drag a lamp and watch the frame above change. The brief's own note is the preset

KeyThe light that makes the pictureSoft, farEye level
FillHow far into shadow you can seeMediumEye level
BackRound at the front, where it is just another fillOffEye level
On the brief
CS

Contact sheet

00 / 12

Nothing on the sheet yet. Set the camera, then take a frame.

SEQ

Shot list

00 / 05

Tap a pad to mark the frame shot · saved on this device

Portrait of the artist mid-action of a durational performance, documentation-style wide frameportrait85mm
Flat-lay of text, objects, and found materials that together constitute the workoverhead50mm
Environmental shot where the subject's presence changes the meaning of the spaceenvironment35mm
Close detail of an instruction card or text element that functions as both artwork and key to the imagedetail100mm
Empty room where the work has already happened, the trace or residue the only evidenceenvironment35mm
Rolling
Take it to set: all 151 briefs as one PDF · $8
LOC

Locations

04
White cube gallery spaceSite-specific outdoor location relevant to the conceptArchive or storage space with institutional qualityNon-art space transformed by the presence of the work
REF

Explore the aesthetic

Style guideColor palette
DOC

About this brief

How do I photograph the Conceptual Art aesthetic?

The idea is the medium: a photograph that asks more questions than it answers.

Read the artist statement before loading the camera every framing decision should be accountable to the concept; beautiful images that misrepresent the idea are worse than ugly images that document it accurately

Director's note

What shots should I get for a Conceptual Art photo shoot?

Leave with every frame on this list.

Shot list

  1. Portrait of the artist mid-action of a durational performance, documentation-style wide frame
  2. Flat-lay of text, objects, and found materials that together constitute the work
  3. Environmental shot where the subject's presence changes the meaning of the space
  4. Close detail of an instruction card or text element that functions as both artwork and key to the image
  5. Empty room where the work has already happened, the trace or residue the only evidence
What lighting works for Conceptual Art photography?

Documentation lighting even, neutral, not dramatic; the conceptual artist's enemy is the aestheticization of an idea, and heroic lighting does exactly that

Light

Where should I shoot Conceptual Art photography?

Scout these before anything else.

Locations

  1. White cube gallery space
  2. Site-specific outdoor location relevant to the concept
  3. Archive or storage space with institutional quality
  4. Non-art space transformed by the presence of the work
What wardrobe works for Conceptual Art photography?

Neutral, recessive, in service to the concept; the artist should not visually compete with the work they are presenting

Wardrobe

Omoro Studio · Creative System

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