Navy sets the weight of the palette in introspection and intuition, and Purple Link is the swatch that breaks rank: a single magenta that stops the set reading as one note. Saturation averages 80 percent with Navy at the top, which is loud enough that the palette will fight anything else on the page. Link Red and Navy sit on opposite sides of the temperature line, which is the tension the palette runs on and the pair to hold apart.
Navy a saturated ultraviolet-blue: intensity with a mystical, slightly electric edge.
Purple Link a hot, saturated magenta: maximum visibility, unapologetically loud.
Visited Green an emerald or kelly green: vitality turned all the way up, confident and alive.
Link Red reads as pure adrenaline: alarm, desire, the color of things that move fast.
Silver functions as quiet breathing room, understated, unobtrusive, built to let other colors do the talking.
Early internet nostalgia with tiled backgrounds and GIF animations
Explore the full Web 1.0 style guideIts decade on the timeline · 1990s