Warmth and creativity carry the palette from Shadow Sepia outward, with the remaining swatches arranged around that rather than competing with it. Shadow Sepia to Cartridge spans 81 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Deep Brown is the loudest thing in the set and every swatch beside it is warm too, which gives the palette no way to cool a page down and no colour to rest an eye on.
Shadow Sepia a deep rust or umber, orange's heat banked into something earthy and lived-in.
Deep Brown grounds a palette: stability, reliability, the color of wood, soil, and things built to last.
Warm Sepia grounds a palette: stability, reliability, the color of wood, soil, and things built to last.
Pale Draft signals warmth, approachability, and creative energy, friendlier than red, louder than yellow.
Cartridge a peach or apricot tint, all the friendliness of orange with none of the volume.
Technical drawings on blue with white lines showing plans and schematics
Explore the full Blueprint style guideIts decade on the timeline · 1840s