Cue Orange sets the weight of the palette in warmth and creativity, and Signal Cobalt is the swatch that breaks rank: a single blue that stops the set reading as one note. Void to Title Cream spans 87 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Saturation averages 67 percent with Cue Orange at the top, which is loud enough that the palette will fight anything else on the page.
Signal Cobalt an electric or cobalt blue: trust with real conviction, confident rather than passive.
Cue Orange a citrus-bright orange: enthusiasm, playfulness, an unmistakable call to attention.
Guide Lime an acid, almost radioactive yellow-green: synthetic, energetic, hard to look away from.
Void a near-black indigo, depth, focus, the color of late-night thought.
Title Cream a peach or apricot tint, all the friendliness of orange with none of the volume.
Design that uses time, rhythm, movement and transition as core visual materials: title sequences, idents, kinetic type, product films and loops
Explore the full Motion Design style guideIts decade on the timeline · 1950s