Headline Black sets the weight of the palette in authority and restraint, and Restrained Sienna is the swatch that breaks rank: a single red that stops the set reading as one note. Headline Black to Page White spans 86 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Headline Black and Column Grey are close enough in hue and lightness that most people will read them as one colour, which makes them a pair to separate rather than two choices to spend.
Headline Black is black's softer relative, still authoritative, but with enough warmth to feel considered rather than severe.
Column Grey is black's softer relative, still authoritative, but with enough warmth to feel considered rather than severe.
Restrained Sienna carries urgency and appetite, the color the eye finds first.
Warm Newsprint a peach or apricot tint, all the friendliness of orange with none of the volume.
Page White a pale butter yellow, gentle brightness, comfort more than alarm.
Magazine-inspired digital design with serif headlines, columnar text blocks, generous whitespace, and a restrained palette that lets typography lead
Explore the full Editorial Interface style guideIts decade on the timeline · 2010s