Rust sets the weight of the palette in warmth and creativity, and Moss is the swatch that breaks rank: a single chartreuse that stops the set reading as one note. Cord Dark to Cream spans 81 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Saturation averages 65 percent with Clay Orange at the top, which is loud enough that the palette will fight anything else on the page.
Rust a citrus-bright orange: enthusiasm, playfulness, an unmistakable call to attention.
Moss sits between yellow and green, a slightly unstable, electric freshness that reads as novel.
Clay Orange a citrus-bright orange: enthusiasm, playfulness, an unmistakable call to attention.
Cream a peach or apricot tint, all the friendliness of orange with none of the volume.
Cord Dark a deep rust or umber, orange's heat banked into something earthy and lived-in.
Organic curves, warm earth tones, and vinyl record warmth - the visual language of independent makers, small-batch goods, and slow living
Explore the full Indie Groovy style guideIts decade on the timeline · 2010s