Cord Dark sets the weight of the palette in warmth and creativity, and Cream is the swatch that breaks rank: a single yellow that stops the set reading as one note. Cord Dark to Cream spans 76 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Rust is the loudest thing in the set and every swatch beside it is warm too, which gives the palette no way to cool a page down and no colour to rest an eye on.
Cord Dark a deep rust or umber, orange's heat banked into something earthy and lived-in.
Rust a citrus-bright orange: enthusiasm, playfulness, an unmistakable call to attention.
Mustard Gold signals warmth, approachability, and creative energy, friendlier than red, louder than yellow.
Natural Cotton signals warmth, approachability, and creative energy, friendlier than red, louder than yellow.
Cream a pale butter yellow, gentle brightness, comfort more than alarm.
Organic curves, warm earth tones, and vinyl record warmth - the visual language of independent makers, small-batch goods, and slow living
Explore the full Indie Groovy style guideIts decade on the timeline · 2010s