OmoroShoot briefRoll 037Ser.05
Radical Italian Design aesthetic photography reference
RecTC 00:00:00:00

Radical Italian Design

One absurd object, one printed statement, released together

Roll 0375 frames0 / 5 shot
Frames00/05
radical italian design
SET

The setup

Shoot briefHD[radical italia]00:00:00:00Stop ■
Brief Int(radical-ital.BRF)

Radical Italian Design

01 LightCatalogue flash or flat daylight, so the object reads as a product photograph even when it is absurd. For the montages, match the light of the landscape exactly.
02 WardrobeLate 1960s Italian architect: black turtleneck, wide-lapel jacket, round glasses, or a printed jumpsuit in one primary colour.
03 LocationA raw concrete gallery or factory floor
04 Palette
DIR

Director's note

Deadpan. The object is ridiculous and the photograph is completely serious, which is the whole joke. Keep the room empty and the type in Helvetica. If it looks like a fun furniture store, it has lost the argument.

All 151 director’s notes, printable: Director’s Briefs, $8 →
VF

Viewfinder

Live

Four controls on the brief's own plate · the meter is real, so you can blow a frame

Radical Italian Design reference frame
Standby50mmf/5.6 · 1/125 · ISO 400

Running the list sets the camera for every shot in turn. Load your own photo to light and expose a frame you actually shot.

LGT

Light the set

3 lamps

Drag a lamp and watch the frame above change. The brief's own note is the preset

KeyThe light that makes the pictureSoft, farEye level
FillHow far into shadow you can seeHard, closeEye level
BackRound at the front, where it is just another fillOffEye level
On the brief
CS

Contact sheet

00 / 12

Nothing on the sheet yet. Set the camera, then take a frame.

SEQ

Shot list

00 / 05

Tap a pad to mark the frame shot · saved on this device

Wide shot of a stark concrete room with a red lips sofa at its centre and nothing else, one person sitting on it readingwide24mm
Photomontage of a white grid laid across real hills, extending past the edges of the framesetup50mm
Close crop of glossy polyurethane foam, a cactus coat rack with a coat hanging on it, hard flashsetup50mm
Medium shot of a red plastic typewriter on a park bench, a person typing a manifestosetup50mm
Catalogue-style shot of a fibreglass pit lined with leopard print, seamless white ground, no shadowsetup50mmthru glass
Rolling
Take it to set: all 151 briefs as one PDF · $8
LOC

Locations

04
A raw concrete gallery or factory floorRolling hills or a city edge for the montageA design fair booth stripped to the wallsA park with a single bench
REF

Explore the aesthetic

Part of the Rebellion & Edge mood, alongside Punk and Grunge. Began in the 1960s, on the style timeline.

Style guideColor palette
DOC

About this brief

How do I photograph the Radical Italian Design aesthetic?

One absurd object, one printed statement, released together.

Deadpan. The object is ridiculous and the photograph is completely serious, which is the whole joke. Keep the room empty and the type in Helvetica. If it looks like a fun furniture store, it has lost the argument.

Director's note

What shots should I get for a Radical Italian Design photo shoot?

Leave with every frame on this list.

Shot list

  1. Wide shot of a stark concrete room with a red lips sofa at its centre and nothing else, one person sitting on it reading
  2. Photomontage of a white grid laid across real hills, extending past the edges of the frame
  3. Close crop of glossy polyurethane foam, a cactus coat rack with a coat hanging on it, hard flash
  4. Medium shot of a red plastic typewriter on a park bench, a person typing a manifesto
  5. Catalogue-style shot of a fibreglass pit lined with leopard print, seamless white ground, no shadow
What lighting works for Radical Italian Design photography?

Catalogue flash or flat daylight, so the object reads as a product photograph even when it is absurd. For the montages, match the light of the landscape exactly.

Light

Where should I shoot Radical Italian Design photography?

Scout these before anything else.

Locations

  1. A raw concrete gallery or factory floor
  2. Rolling hills or a city edge for the montage
  3. A design fair booth stripped to the walls
  4. A park with a single bench
What wardrobe works for Radical Italian Design photography?

Late 1960s Italian architect: black turtleneck, wide-lapel jacket, round glasses, or a printed jumpsuit in one primary colour.

Wardrobe

Omoro Studio · Creative System

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