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Frutiger Aero aesthetic photography reference
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Frutiger Aero

Gloss and grass: the operating system era when technology promised it would feel like the natural world

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frutiger aero
SET

The setup

Shoot briefHD[frutiger aero ]00:00:00:00Stop ■
Brief Int(frutiger-aer.BRF)

Frutiger Aero

01 LightStrong backlight through a translucent element leaf canopy, water, glass creating the luminous quality that defined the Vista era; supplement with a cool front fill that reads as ambient sky light
02 WardrobeClean, optimistic, tech-company casual circa 2006: fitted t-shirts, clean chinos, white sneakers; the palette is the same as the Windows Vista default themes
03 LocationLush green landscape on a clear day
04 Palette
DIR

Director's note

Apply an aqua or sky blue gradient as a color wash in post, very subtly, at about 10% opacity the frutiger aero color temperature leans distinctly cooler than standard daylight and the gradient reinforces the sense of a world with more sky in it

All 151 director’s notes, printable: Director’s Briefs, $8 →
VF

Viewfinder

Live

Four controls on the brief's own plate · the meter is real, so you can blow a frame

Frutiger Aero reference frame
Standby50mmf/5.6 · 1/125 · ISO 400

Running the list sets the camera for every shot in turn. Load your own photo to light and expose a frame you actually shot.

LGT

Light the set

3 lamps

Drag a lamp and watch the frame above change. The brief's own note is the preset

KeyThe light that makes the pictureSoft, farEye level
FillHow far into shadow you can seeMediumEye level
BackSeparation from the backgroundSoft, farHung high
On the brief
CS

Contact sheet

00 / 12

Nothing on the sheet yet. Set the camera, then take a frame.

SEQ

Shot list

00 / 05

Tap a pad to mark the frame shot · saved on this device

Portrait against a green landscape with soft lens flare in the frame, the subject in clean, optimistic clothingportrait85mmatmosphere
Close detail of water drops on a glossy surface with strong backlight creating the frutiger aero luminositydetail100mm
Environmental shot of a person using an early-era laptop in a green outdoor space, the tech and nature coexistingenvironment35mm
Wide shot with aurora borealis or similar atmospheric phenomenon visible the natural world as screensaverwide24mm
Close beauty portrait with dewy skin and a clear blue sky with soft cloud, referencing the desktop wallpaperportrait85mm
Rolling
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LOC

Locations

04
Lush green landscape on a clear dayGlass building exterior with reflected skyOutdoor technology campus in green surroundingsBotanical garden with a water feature
REF

Explore the aesthetic

Style guideColor palette
DOC

About this brief

How do I photograph the Frutiger Aero aesthetic?

Gloss and grass: the operating system era when technology promised it would feel like the natural world.

Apply an aqua or sky blue gradient as a color wash in post, very subtly, at about 10% opacity the frutiger aero color temperature leans distinctly cooler than standard daylight and the gradient reinforces the sense of a world with more sky in it

Director's note

What shots should I get for a Frutiger Aero photo shoot?

Leave with every frame on this list.

Shot list

  1. Portrait against a green landscape with soft lens flare in the frame, the subject in clean, optimistic clothing
  2. Close detail of water drops on a glossy surface with strong backlight creating the frutiger aero luminosity
  3. Environmental shot of a person using an early-era laptop in a green outdoor space, the tech and nature coexisting
  4. Wide shot with aurora borealis or similar atmospheric phenomenon visible the natural world as screensaver
  5. Close beauty portrait with dewy skin and a clear blue sky with soft cloud, referencing the desktop wallpaper
What lighting works for Frutiger Aero photography?

Strong backlight through a translucent element leaf canopy, water, glass creating the luminous quality that defined the Vista era; supplement with a cool front fill that reads as ambient sky light

Light

Where should I shoot Frutiger Aero photography?

Scout these before anything else.

Locations

  1. Lush green landscape on a clear day
  2. Glass building exterior with reflected sky
  3. Outdoor technology campus in green surroundings
  4. Botanical garden with a water feature
What wardrobe works for Frutiger Aero photography?

Clean, optimistic, tech-company casual circa 2006: fitted t-shirts, clean chinos, white sneakers; the palette is the same as the Windows Vista default themes

Wardrobe

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