Warmth and creativity carry the palette from Kiln Terracotta outward, with the remaining swatches arranged around that rather than competing with it. Paper Cream and Warm Linen are close enough in hue and lightness that most people will read them as one colour, which makes them a pair to separate rather than two choices to spend. Kiln Terracotta leads a set that runs warm the whole way through, so any relief will have to come from lightness rather than from hue.
Soft Charcoal is true neutrality, balance and restraint, a color that recedes so the palette's other choices can carry the emotional weight.
Pressed Sage is true neutrality, balance and restraint, a color that recedes so the palette's other choices can carry the emotional weight.
Kiln Terracotta signals warmth, approachability, and creative energy, friendlier than red, louder than yellow.
Paper Cream a peach or apricot tint, all the friendliness of orange with none of the volume.
Warm Linen a peach or apricot tint, all the friendliness of orange with none of the volume.
Warm functional design with rounded inputs, earth-toned palettes, paper textures, and an approachable softness that makes tools feel friendly
Explore the full Soft Utility style guideIts decade on the timeline · 2020s