Kraft sets the weight of the palette in warmth and creativity, and Text Dark is the swatch that breaks rank: a single charcoal that stops the set reading as one note. Accent is the loudest thing in the set and every swatch beside it is warm too, which gives the palette no way to cool a page down and no colour to rest an eye on. Text Dark and Newsprint sit 70 points of lightness apart, enough to separate a foreground from a background without forcing it.
Text Dark is black's softer relative, still authoritative, but with enough warmth to feel considered rather than severe.
Recycled a dusty taupe-brown, quiet and unassuming.
Kraft a burnt or terracotta orange, warmth read through a rustic, sun-worn filter.
Newsprint a burnt or terracotta orange, warmth read through a rustic, sun-worn filter.
Accent carries urgency and appetite, the color the eye finds first.
David Carson's grunge typography, anti-grid layouts, and the era when design broke its own rules and called it art
Explore the full 90s Editorial style guideIts decade on the timeline · 1990s